Google Analytics is a tracker which collect information about the visitors of your website or blog. GA shows you how people found your site, how they explored it, and how you can enhance their visitor experience. Improve your website return on investment, increase conversions, and make more money on the web.
I only noticed it about three days ago, but GA has a new look to it. I checked the Google Analytics blog, and here are the new features:
Advanced Segmentation enables you to isolate and analyze subsets of your traffic. It is true on-the-fly segmentation of visits so that you can create powerful filters with a few mouse-clicks.
Custom Reports are reports you create, save, and edit to give you a specific view of your data. You can choose the information and metrics you want to see, organized in the way you want to see it, by using a drag and drop interface to populate an Analytics report.
Motion Charts add sophisticated multi-dimensional analysis to most Analytics reports.
The New Account Management Dashboard makes it easier for you to manage and monitor your account by providing simpler navigation between accounts and profiles and displaying a dashboard of key performance metrics upfront upon login.
If you haven't signed up for GA yet, but are interested, you can click here for a step-by-step process of setting up you GA account. Once signed up, you may be a little intimidated by all the figures and stats on the screen. Don't worry. You can go here for more info - it has a very instructive video for beginners.