Protecting Your Virtual Brand

Do you have a website and you want to protect your "brand"? Protecting your brand is obviously important, especially when you are about to make it big. You don't want to be in a situation where you are in the throes of (relative) internet success, only to find out that others have already taken advantage of what you have sowed.

 

Here are some tips, taken from Dan Schwabel's article entitled "5 Ways to Control Your Brand":

 

1. Claim Your Google profile - Google has quietly released a feature allowing you to claim your profile when your name/brand is googled.

 

2. Reserve your name on social networks - You don't have to go to each networking site one by one, you just have to using Namechk.com or Knowem.com to see where you can claim your brand name on the more recognized social networks.

 

3. Establish your personal hub - For instance, Nombray.com allows you to display all of your social networking profiles, blogs and websites under a single domain name (yourname.com)

 

4. Have a reputation management strategy

 

5. Promote you expertise.

 

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